Defensible Play
Regulatory change is coming. A competitor just made a claim about your market. Policy is shifting in ways that could hurt your organisation. Or you need to build a case for why your approach, your product, or your position is right. That is what we are here for.
The Evidence Base is our research team, and what we create for you. We produce original, high-quality research for moments when the stakes are high and the answer matters.
We research contested policy questions, market dynamics, and competitive claims – the complex issues where data, not opinion, changes minds. Our research is bespoke: tailored to your specific challenge, whether that’s defending your market position, building thought leadership, protecting against policy threats, or winning an advocacy campaign.
We work with PR teams, marketing functions, policy organizations, and leadership teams who understand that in regulated sectors, evidence isn’t just nice to have. It’s the only thing that works.
Authoritative, publishable research that sets the terms of debate in your sector and positions you as the organisation that understands it best.
Independent analysis of market dynamics, consumer behaviour and competitive claims, so you can defend your position with data rather than assertion.
Evidence built for regulatory and policy audiences: a credible case you can put in front of regulators, select committees and the people who shape the rules you operate under.
Rigorous, independent assessment of whether an intervention, project or programme actually delivers, so you can prove impact, or challenge it, with evidence that holds up.
Measurement of whether your messaging, campaign or content is genuinely changing minds and behaviour, so you can show what worked, justify the spend and sharpen what comes next.
For teams running their own research: expert, innovative study design that makes the work credible and defensible before you commit to fielding it, so you are not left with findings that fall apart under scrutiny.
Anyone can commission a report. Very few can commission one that a regulator, a journalist or a court will take seriously. Our research is led by a criminologist, carries genuine independent standing, and is built to survive scrutiny rather than simply support a line. That independence is the reason it moves the people you need it to move.